Episode 13: Bootstrapping a $100M Brand and Surviving Shark Tank with Casey Sarai
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Casey Sarai joins us on this week's episode of Inside Thoughts Out Loud. As the co-founder of the viral brand CAKES Body, Casey shares the incredible four-year journey of building a $100 million net worth company by simply solving a widespread problem for women.
We dive into the reality of building a business from scratch, leveraging organic TikTok growth, and navigating the pressures of Shark Tank to secure a strategic partnership with Emma Grede. Casey also details why CAKES took a firm and vocal stand for true body inclusivity following a controversial fashion week moment with Sports Illustrated.
Beyond the viral success, we discuss the personal side of entrepreneurship. Casey opens up about the unique dynamics of running a massive brand alongside her family, supporting her team with progressive childcare initiatives, and what is coming next for the company's expansion.
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