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Inside Marketing Cloud

Zuzanna Jarczyńska

Hosted by Salesforce MVP and Marketing Cloud expert Zuzanna Jarczynska, Inside Marketing Cloud is your go-to podcast for all things Salesforce marketing. Zuzanna shares insights and reflections that go beyond typical articles or blogs, exploring the latest trends, updates, and developments within the Salesforce marketing ecosystem.

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  • 13 episodes
  • Avg 26 min
  • English

Episodes 13

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  • Yesterday · 26 min

    Episode 12: Marketing Cloud Next Consultant Certification Series | Part 4: Campaign Design, Flow Orchestration & Content

    In this episode of Inside Marketing Cloud, I continue the six-part series preparing you for the Salesforce Certified Marketing Cloud Next Consultant exam. I cover Campaign Design, Flow Orchestration & Content, including campaign structure, Flow Builder, flow types and elements, personalization methods, content data sources, activation templates, landing pages, and forms.

  • Friday · 1 hr 9 min

    Episode 11: Marketing Cloud Next Consultant Certification Series | Part 3: Data Modeling, Identity Resolution & Segmentation

    In this episode of Inside Marketing Cloud, I present the third topic in my six-part series preparing you for the Salesforce Certified Marketing Cloud Next Consultant exam. I cover Data Modeling, Identity Resolution & Segmentation, including Data 360 objects, CRM data integration, Actionable Lists, unified customer profiles, matching and reconciliation rules, audience segmentation, data graphs, and consumption optimisation.

  • Friday · 39 min

    Episode 10: Marketing Cloud Next Consultant Certification Series | Part 2: Consent

    In this episode of Inside Marketing Cloud, I present the second topic in my six-part series preparing you for the Salesforce Certified Marketing Cloud Next Consultant exam. I cover Consent Management, including key concepts, the consent data model, creating and updating consent records, consent automation, and configuring web-tracking consent banners for marketing landing pages and external websites.

  • Mar 25, 2025 · 8 min

    Episode 8: Why Salesforce Connections is a Must-Attend for Marketers & How to Convince Your Boss

    In this episode of Inside Marketing Cloud, I’ll share why Salesforce Connections is a must-attend conference for marketers and how to convince your boss to support your trip. I’ll cover the key benefits of attending, plus tips on staying connected if you can’t be there in person. Sign up for Connections 2025 here: Salesforce Connections Join the community group here: Salesforce Marketer Group Poznań, Poland

  • Jan 26, 2025 · 10 min

    Episode 7: Becoming a Salesforce MVP and the Power of Giving Back

    In this episode of Inside Marketing Cloud, I’ll share what it means to be an MVP, how to get started on your journey, and the benefits of contributing to the Salesforce ecosystem. Plus, I’ll reflect on my own path to becoming an MVP and how small efforts can lead to big changes. If you’d like to nominate someone to become an MVP, here’s the link: https://nominations.salesforcemvps.com

  • Dec 21, 2024 · 12 min

    Episode 6: Salesforce Data Cloud Pricing Model and Credit Consumption Guide

    In this episode of Inside Marketing Cloud, we'll dive into Salesforce Data Cloud's pricing model and how to effectively manage credit consumption. Learn how Data Cloud operates on a credit-based system, the role of multipliers, and strategies to optimize usage for businesses. Tune in to understand the key factors impacting credit consumption and how to manage your Data Cloud budget efficiently. Rate cards and multipliers for Data Cloud: https://www.salesforce.com/data/rates/multipliers/

  • Dec 13, 2024 · 14 min

    Episode 5: Salesforce Data Cloud - The Big Picture

    In this episode of Inside Marketing Cloud, explore the essentials of Salesforce Data Cloud, a real-time platform that unifies customer data for actionable insights. Learn how it enhances customer engagement with AI-driven analytics, seamless integrations, and scalability. This episode begins a series that will dive deeper into Data Cloud’s features, implementation strategies, and real-world applications.

  • Nov 29, 2024 · 11 min

    Episode 4: Free Tools to Simplify Your Work in Marketing Cloud Engagement

    In this episode, learn about free tools designed to make tasks in Marketing Cloud Engagement easier. These tools are useful for marketers, developers, and administrators, helping to improve workflows and save time. Learn about apps for SQL management, audience segmentation, email design, account health checks, and code testing. Query Studio for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FP3yFUAT DESelect Segment for Salesforce Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G0yE1UAJ&tab=e QAiry: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IknOOUAZ&tab=e MJML Live Editor: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000Qt1wTEAR&tab=e Health Check for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=bdd63ec9-5848-46c4-b330-2e671c434510&tab=d MCSnippets: ⁠https://mcsnippets.herokuapp.com/cloudpages⁠ AMPscript.io: https://ampscript.io/ DataViews.io: https://dataviews.io/ SFMC Companion: https://chromewebstore.google.com/detail/sfmc-companion/kllkonffdjfimimaellfmgnakhlbeicg?hl=en

  • Nov 23, 2024 · 17 min

    Episode 3: Exploring Agentforce Agents’ Standard Marketing Cloud Actions

    This episode of Inside Marketing Cloud focuses on how marketers can use Salesforce’s new AI tool, Agentforce. It explains how Agentforce helps automate tasks like campaign creation, audience segmentation, and performance tracking, making it easier to manage marketing activities. It also explores how Agentforce uses real-time data to personalize campaigns and offers practical advice on its use. Listen to learn how this tool could change the way marketing teams work.

  • Nov 16, 2024 · 41 min

    Episode 2: Mastering the Salesforce Agentforce (AI) Specialist Exam

    This episode dives deep into the Salesforce Certified Agentforce (AI) Specialist exam, providing everything you need to know to pass with confidence. Gain a full understanding of the exam structure, key concepts, and essential knowledge about AI in Salesforce. Whether you're preparing for the certification or looking to expand your expertise in Salesforce AI, this episode delivers all the insights you need. Section Breakdown: Prompt Builder: 00:02:18 Agentforce Tools: 00:14:52 Generative AI in CRM Applications: 00:23:13 Einstein Trust Layer: 00:29:45 Model Builder: 00:36:55

  • Oct 19, 2024 · 14 min

    Episode 1: The Future of Salesforce Marketing Cloud

    In this first episode of Inside Marketing Cloud, I will go over the latest updates to the Salesforce marketing ecosystem and explore what the future might look like. I’ll also share my thoughts on how to prepare for these changes and what skills you should focus on to stay ahead. Join me as I walk through the new tech, my predictions, and tips for upskilling in the evolving landscape.

Showing 1–13 of 13 episodes