Designing for Quality: How AI, Digital Threads, and Simulation Are Transforming Engineering

Quality problems discovered on the production line — or worse, in the field — can often be traced back to decisions made much earlier in the design process. In this special episode of Inside Electronics, sponsored by PTC, Machine Design Editor-in-Chief Rehana Begg speaks with Dr. Florian Harzenetter, senior director and global advisor for industrial customers at PTC, about how manufacturers can address quality issues before they become costly problems. Engineering design quality depends on more than testing and inspection. Harzenetter explains how virtual design validation, simulation, and closer collaboration among engineering, manufacturing, suppliers, and service teams can help organizations identify potential issues earlier. The conversation also examines the role of the digital thread and product lifecycle management (PLM) in creating a reliable flow of product information and bringing real-world performance data back into engineering decisions. The discussion looks ahead at digital twin technology, AI-assisted engineering, digital product passports, and the growing range of data engineers may need to consider when making design decisions.