ICT Ep 2.18 What Recruitment Is Missing: Time, Trust, and a Cup of Tea

What does it actually mean to put the patient first? In this episode, Liam and Ted explore the role of empathy and human connection in clinical trials. From rushed pre-screening calls to a powerful story of pausing a consent conversation just to connect, they highlight how small moments build lasting trust. They also discuss why trust is rarely factored into budgets, despite being critical to recruitment, retention, and patient experience. A thoughtful conversation on why clinical research needs to see the person behind the data.