How Inner Propaganda works

For years, a voice in my head told me I was worthless, and it never once sounded like an opinion. It sounded like the truth. It took thirty years and trips to some of the most propaganda-heavy places on earth to understand what that voice actually was.

This week my new book, Inner Propaganda, is finally out, and it is built entirely around that discovery. The most convincing propaganda you will ever hear speaks in your own voice.

In this episode of Inner Propaganda, I explore the three biggest insights behind the book. I walk through the Asch conformity experiment and what it reveals about how easily we abandon what we can plainly see, the five types of truth we mistake for objective fact, and why you are allowed to change a belief without it meaning you were weak or wrong. I also break down the three gates every belief has to pass through: feeling, identity, and logic, and why logic rarely gets there first.

What you will discover:

• Why believing something with total conviction tells you nothing about whether it is true
• The five kinds of truth, and which ones we usually mistake for fact
• Why changing your mind can be the strongest thing you do, not the weakest
• The three gates a belief must pass before it sticks: feeling, identity, and logic
• Why hearts change before minds ever do

My brand new book, Inner Propaganda, is out on 4th August: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/