You Can Create: Zorana Ivcevic Pringle

What would you like to create? Creative ideas come in many forms, from a screenplay to a new cookie recipe. While emotions can keep us from getting started or completing our work, we can harness our emotions to overcome a variety of creative challenges. In this episode, we hear from Zorana Ivcevic Pringle, author and Senior Research Scientist at the Yale Center for Emotional Intelligence. Zorana’s book, The Creativity Choice is an insightful and inspirational guide to getting us through the emotional and cognitive hurdles we face as creative beings. Episode Guide 0:00 Introduction 02:15 Why Zorana wrote The Creativity Choice 04:39 Uncertainty is part of creativity 05:26 Defining creativity 07:56 Big C, little C and pro C creativity 11:37 Creativity in unexpected places 14:57 Making your creative idea happen 18:43 Exploration of the idea and willingness to change 21:04 Expanding or refining your idea 26:26 Challenges of the creative process 32:36 Dealing with blocks 34:22 Harnessing our emotions 38:41 The Power of frustration 42:30 Creativity is social- strong and weak ties 45:24 Conclusion