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In the Sauce · September 17 · 52 min

Building Robusta

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0:00-52:58
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 Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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