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Impact Audio · Oct 15, 2025 · 28 min

Why don't more people give?

This episode of the Impact Audio explores the invisible forces that can nudge people away from (or toward) charitable giving. Sam Caplan digs into research, chats with a social psychologist, and breaks down why some common tactics to encourage donations can actually backfire. He covers: • Why context is more important than you think • How a focus on ROI can get in the way • What to do when the problem feels too big Episode Notes: • Read the research on prosocial behavior • Check out the experiments focused on calculative mindset • Dig into the study by Matthew Chao on demotivating incentives in charitable giving • Read about the adverse effect of choice in donation decisions • Learn more about pseudoinefficacy • Find out how unfairness can impact charitable donations • Dig into the role of identity in charitable giving • To learn more about Submittable’s groundbreaking Microsoft Teams integration, visit submittable.com/teams

0:00-28:42

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show notes

This episode of the Impact Audio explores the invisible forces that can nudge people away from (or toward) charitable giving. Sam Caplan digs into research, chats with a social psychologist, and breaks down why some common tactics to encourage donations can actually backfire.

He covers:

• Why context is more important than you think

• How a focus on ROI can get in the way

• What to do when the problem feels too big

Episode Notes:

• Read the research on prosocial behavior

• Check out the experiments focused on calculative mindset

• Dig into the study by Matthew Chao on demotivating incentives in charitable giving

• Read about the adverse effect of choice in donation decisions

• Learn more about pseudoinefficacy

• Find out how unfairness can impact charitable donations

• Dig into the role of identity in charitable giving

• To learn more about Submittable’s groundbreaking Microsoft Teams integration, visit submittable.com/teams

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