Idea to Startup

Storytelling 101 for Entrepreneurs

Jan 12, 2022 · 15 min · Season 5 · Episode 24 · 15.1 MB
0:00-15:41

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A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process.