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Idea to Startup

How to Stand Out: Differentiate your Startup with Categories

Mar 30, 2022 · 12 min · Season 5 · Episode 35 · 12.3 MB
0:00-12:49

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The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress.