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I Used To Be Crap At Sales · May 14, 2025 · 56 min

Leading a Global SDR Team at Cognism | EP20 | Catherine Olivier, Cognism

Leading a global SDR team? Just promoted to SDR manager? This episode is packed with real-world advice from Catherine Olivier, VP of Global Sales Development at Cognism, on how to build and lead high-performing sales development teams—without burning out or losing your team’s trust. Catherine shares hard-earned lessons from her experience leading SDR teams across the US, UK, Germany, and France. She unpacks what most first-time SDR managers get wrong, how to avoid managing like your old boss, and the biggest mistakes leaders make in a hybrid, high-pressure sales environment. Learn how to: ✅ Structure and scale global SDR teams ✅ Manage former peers without favouritism ✅ Coach new SDR managers for long-term success ✅ Avoid common leadership traps and burnout ✅ Build culture in remote sales teams ✅ Deal with imposter syndrome in sales leadership 👍 Like this episode? Don’t forget to like, comment, and subscribe for more sales coaching insights! ✅ Find out more about MySalesCoach / https://www.mysalescoach.com/ ✅ Seriously level up yours/ your teams sales skills with a MySalesCoach Membership for only £20 per month (+vat) https://www.mysalescoach.com/pricing ✅ Connect with Us: Follow Mark Ackers on LinkedIn: / https://www.linkedin.com/in/markackers/ Follow MySalesCoach on LinkedIn: / https://www.linkedin.com/company/mysalescoach-com Follow Catherine Olivier on LinkedIn: / https://www.linkedin.com/in/catherine-olivier/

0:00 · – “Activity ≠ Success” — Stop Managing by Vanity Metrics-56:27
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Leading a global SDR team? Just promoted to SDR manager? This episode is packed with real-world advice from Catherine Olivier, VP of Global Sales Development at Cognism, on how to build and lead high-performing sales development teams—without burning out or losing your team’s trust.

Catherine shares hard-earned lessons from her experience leading SDR teams across the US, UK, Germany, and France. She unpacks what most first-time SDR managers get wrong, how to avoid managing like your old boss, and the biggest mistakes leaders make in a hybrid, high-pressure sales environment.

Learn how to:
✅ Structure and scale global SDR teams
✅ Manage former peers without favouritism
✅ Coach new SDR managers for long-term success
✅ Avoid common leadership traps and burnout
✅ Build culture in remote sales teams
✅ Deal with imposter syndrome in sales leadership

👍 Like this episode?
Don’t forget to like, comment, and subscribe for more sales coaching insights!

✅ Find out more about MySalesCoach
 / https://www.mysalescoach.com/

✅ Seriously level up yours/ your teams sales skills with a MySalesCoach Membership for only £20 per month (+vat)
https://www.mysalescoach.com/pricing

✅ Connect with Us:

Follow Mark Ackers on LinkedIn:   / https://www.linkedin.com/in/markackers/
Follow MySalesCoach on LinkedIn: / https://www.linkedin.com/company/mysalescoach-com
Follow Catherine Olivier on LinkedIn: /  https://www.linkedin.com/in/catherine-olivier/

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