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HUNGRY. · July 27 · 1 hr 57 min

From Homeless Drug Addict To Multi Million Bakery Empire - The Bread Ahead Story

Matthew Jones lost everything. His business was gone. His family had fallen apart. Alcohol had taken control, and he found himself rebuilding his life from scratch. Today, Bread Ahead is one of the world's most celebrated bakeries, with locations across the globe, thousands of students through its bakery school, and queues stretching around Borough Market. In this episode of Hungry, Dan Pope sits down with Matthew to unpack the journey from addiction and rock bottom to building an international bakery brand. They talk about recovery, risk, leadership, obsession, opening in New York, scaling without losing quality, and why success is never as simple as it looks from the outside. This is a conversation about second chances, resilience, and what it really takes to build something extraordinary. Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

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transcript

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show notes

Matthew Jones lost everything.

His business was gone. His family had fallen apart. Alcohol had taken control, and he found himself rebuilding his life from scratch.

Today, Bread Ahead is one of the world's most celebrated bakeries, with locations across the globe, thousands of students through its bakery school, and queues stretching around Borough Market.

In this episode of Hungry, Dan Pope sits down with Matthew to unpack the journey from addiction and rock bottom to building an international bakery brand. They talk about recovery, risk, leadership, obsession, opening in New York, scaling without losing quality, and why success is never as simple as it looks from the outside.

This is a conversation about second chances, resilience, and what it really takes to build something extraordinary.

Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality.

She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.
click the link to learn more.


📙Download HUNGRY Big Banging Reading list here
🧾 HUNGRY survey would be so grateful if you may please fill out  


 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

============================================== 

🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/) 

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