Grow Your eCommerce Business Internationally

This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)

Topics covered:

Advantages of international trade

Grow sales by up to 50%

-         Reach new audience

-         Grow sales

-         Less price competitive

Disadvantages

-         Customer service issues

-         Shipping times

-         Currency conversion

-         Compliance

-         VAT registrations

-         Duty

-         Fragile items

Types of international trade

-         Simple

-         Advanced

Shipping options

-         Ship from domestic location

-         Local fulfilment

-         Special mention: FBA and Pan-EU FBA

What the major international sales channels

-         Amazon

-         eBay

-         Google Shopping

-         Local sites - Cdiscount, Bol.com

Google Shopping

-         Can do this all from the same Merchant centre/Google Ads

-         Multi-language feed

-         Localisation of website

-         Accept multiple currencies

Amazon

-         Works same in every country

-         Automatic translation

-         Combined EU and NA accounts

-         Remote FBA

-         Pan-EU FBA