How to be a CEO

eConsult: Dr Murray Ellender

May 2, 2022 · 24 min · Season 1 · Episode 15 · 35.9 MB
0:00-24:56

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Dr Murray Ellender is CEO and co-founder of eConsult, an online consultation system for GPs currently in use in more than 3,200 practices around the country. In this episode we talk about:


  • Disrupting tradition and work practices
  • How to persuade people to try something new
  • The methods eConsult used to set a price point for something didn’t exist
  • The dilemmas faced by doctors during the Covid-19 pandemic
  • The future of healthcare


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