How I Built This with Guy Raz

Clif Bar: Gary Erickson

Oct 3, 2016 · 27 min · Episode 4 · 26.2 MB
0:00-27:16

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Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.

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