258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data

May 7, 2024 · 31 min · 44.9 MB

0:00-31:11

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The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?

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