Pity Marketing is Weird & Bad!

This week, Sara and Jules are discussing pity marketing — why consumers are sick of it, why it’s a bad business strategy, and what you could do instead! Follow Hot Cakes on Instagram! Do you have a hot take? Email us at hotcakescraftpod@gmail.com! Support the show on Ko-Fi Where to find Jules (she/her): @juliettepecautdesigns www.juliettepecautdesigns.com instagram.com/juliettepecautdesigns Mailing list: https://juliettepecautdesigns.com/pages/subscribe Where to find Sara (they/she): www.bostonfibercompany.com instagram.com/bostonfibercompany Jules’ WIP: Pattern: Farasta by Juliette Pécaut (from Laine 52 Weeks of Sweaters) Yarn: JPD Suri Silk Lace held with JPD Merino Fingering https://juliettepecautdesigns.com/products/suri-silk-lace-naturally-dyed-wool-yarn https://juliettepecautdesigns.com/products/merino-fingering-naturally-dyed-wool-yarn Sara’s WIP: Pattern: Simply the Vest by Juliette Pécaut Yarn: Noro Tensan Things we mention: Hello Lavender oyster earrings HapBee Creative Studios stitch markers Forager Fabrics Kickstarter Big Up Box Yarn Truck Go Fund Me Wool Works — July 18 https://www.wool.works/ Boston Fiber Festival — Sept 12-13 https://bostonfiberfestival.com/ Music by Steve Ingle