Pity Marketing is Weird & Bad!

This week, Sara and Jules are discussing pity marketing — why consumers are sick of it, why it’s a bad business strategy, and what you could do instead!

Follow Hot Cakes on Instagram!

Do you have a hot take? Email us at hotcakescraftpod@gmail.com!

Support the show on Ko-Fi

Where to find Jules (she/her):

@juliettepecautdesigns

www.juliettepecautdesigns.com

instagram.com/juliettepecautdesigns

Mailing list: https://juliettepecautdesigns.com/pages/subscribe

Where to find Sara (they/she):

www.bostonfibercompany.com

instagram.com/bostonfibercompany

Jules’ WIP:

Pattern: Farasta by Juliette Pécaut (from Laine 52 Weeks of Sweaters)

Yarn: JPD Suri Silk Lace held with JPD Merino Fingering

https://juliettepecautdesigns.com/products/suri-silk-lace-naturally-dyed-wool-yarn

https://juliettepecautdesigns.com/products/merino-fingering-naturally-dyed-wool-yarn

Sara’s WIP:

Pattern: Simply the Vest by Juliette Pécaut

Yarn: Noro Tensan

Things we mention:

Hello Lavender oyster earrings

HapBee Creative Studios stitch markers

Forager Fabrics Kickstarter

Big Up Box Yarn Truck Go Fund Me

Wool Works — July 18

https://www.wool.works/

Boston Fiber Festival — Sept 12-13

https://bostonfiberfestival.com/

Music by Steve Ingle