Where Dispensaries Burn Money (And What Drives Revenue)
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Emily Tuttle, Director of Business Development at Cannabis Creative Group, joins Jason Reposa to break down the "3-Funnel System" driving revenue for top dispensaries.
In this tactical episode, we cover:
- SEO Strategy: Why you must optimize before your website goes live.
- Paid Media: Real benchmarks for Google Ads ROAS and programmatic spend.
- CRM Retention: Using Alpine IQ and Springbig to segment customers and stop wasting text credits.
- Compliance: How to get unbanned on Meta and build a social media playbook.
- The Influencer Trap: Why trackable ROI beats "clout" every time.
Whether you are a dispensary owner or a brand founder, this episode provides a roadmap for where your next marketing dollar should go.
Timestamps:
0:00 Intro
3:20 Marketing Plans
10:48 Stealing Competitor Traffic
15:13 Media Budgets
22:26 The 3-Funnel System
26:33 Meta Compliance
39:05 Influencer Traps
55:51 Website IP Ownership
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