The Internet Will Die and So Will You | John West

In Episode 493 of Hidden Forces, Demetri Kofinas speaks with computational journalist and author John West about the surprising impermanence of the Internet, the shift from human agency to platform agency, the business models that have reshaped the web, how AI could further remake our relationship to the Internet and to ourselves, and what the collapse of a shared reality means for our politics and our humanity. The conversation begins with the paradox at the heart of West's book, The Internet Will Die and So Will You. The web we've been told is permanent and indelible is in fact a deeply ephemeral place, subject to decay and disappearance in much the same way our own bodies are. Demetri and West trace the story back to the Internet's early years—a world of personal homepages and open standards like RSS—and to the phenomenon of link rot that first drew West to write about the web's impermanence, before opening onto the book's larger preoccupation with the shift from human agency to platform agency, the mechanistic logic embedded in the platforms that mediate our lives, and what it means to live deliberately in an environment engineered to keep us perpetually satiated and unconscious. From there they turn to the business models that have reshaped the web—the move from serving users to serving advertisers—and how AI's implementation into more and more facets of our lives could change that relationship for better or worse. They close on questions of truth, knowledge production, and epistemic collapse, asking how the world would have handled 9/11 in the modern media ecosystem, why people cannot live in a perpetual state of uncertainty, and what the collapse of a shared reality means for our politics and our humanity. Subscribe to our premium content—including our premium feed, episode transcripts, and Intelligence Reports—by visiting HiddenForces.io/subscribe. If you'd like to join the conversation and become a member of the Hidden Forces Genius community—with benefits like Q&A calls with guests, exclusive research and analysis, in-person events, and dinners—you can also sign up on our subscriber page at HiddenForces.io/subscribe. If you enjoyed today's episode of Hidden Forces, please support the show by: Subscribing on Apple Podcasts, YouTube, Spotify, Stitcher, SoundCloud, CastBox, or via our RSS Feed Writing us a review on Apple Podcasts & Spotify Join our mailing list at https://hiddenforces.io/newsletter/ Producer & Host: Demetri Kofinas Editor & Engineer: Stylianos Nicolaou Subscribe and support the podcast at https://hiddenforces.io. Join the conversation on Facebook, Instagram, and Twitter at @hiddenforcespod Follow Demetri on Twitter at @Kofinas Episode Recorded on 08/04/2026