HBR IdeaCast

What Superconsumers Can Teach You

Dec 15, 2016 · 18 min · Episode 555 · 20.0 MB
0:00-18:51

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Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.