Trust, Tech, and Truth: How Vidyuth Srinivasan Built Entrupy | Emily Blumenthal & Vidyuth Srinivasan
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What happens when curiosity, risk-taking, and a refusal to follow the expected path collide? We sit down with Vidyuth Srinivasan, CEO of Entrupy, to explore his journey from India to New York, from journalism to entrepreneurship, and from outsider to innovator. Vidyuth shares how embracing his identity, thinking independently, and challenging conventional systems helped shape Entrupy—a company built to solve one of fashion’s biggest problems: trust. From navigating cultural identity to developing authentication technology that fights counterfeiting, this conversation reveals how randomness, data, and conviction can transform industries.
Key Takeaways:
• Authenticity starts with trust — Technology can scale transparency where doubt exists.
• Risk fuels innovation — Nontraditional paths often create the biggest breakthroughs.
• Identity is an asset — Staying true to yourself can become a competitive advantage.
🎧 Listen now for an insightful conversation on entrepreneurship, authentication, and building trust in a counterfeit world.
Our Guest:
Vidyuth Srinivasan is the CEO and co-founder of Entrupy, a technology company using AI-powered authentication to combat counterfeiting in luxury goods. With a background spanning journalism, entrepreneurship, and technology, Vidyuth has built a platform focused on transparency, trust, and protecting both businesses and consumers in high-stakes marketplaces.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
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- 0:00The One Question Buyers Ask
- 0:38Welcome To The Handbag World
- 1:11Names Identity And Being Remembered
- 3:13From India To New York Leap
- 6:10Why The Company Is Named Entropy
- 11:20Do Objects Have Unique Identity
- 19:05The Resale Market Defines The Problem
- 22:04Masterclass Offer And Discount Code
- 23:49Louis Vuitton Pilot And Early Validation
- 26:00Building Scalable Authentication With Data
- 28:10Collecting A Century Of Handbag Signals
- 34:10Integrity As A Business Mission
- 39:10Counterfeits Hurt The Buyer Too
- 43:40Verified Labels Certificates And Coverage
- 45:05Final Thanks Rate And Follow