The Leather Trail: Tanner Leatherstein’s Global Journey to Fame | Emily Blumenthal & Tanner Leatherstein
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Meet Volkan Yilmaz, also known as “Tanner Leatherstein,” a leather artisan and entrepreneur whose journey spans continents. From his beginnings in his father’s tannery in Turkey to becoming a TikTok sensation in the U.S., Tanner’s story is one of resilience, creativity, and passion.
After moving to Turkmenistan and Armenia with his family to run tanneries, Tanner eventually found himself in Chicago, working as a cab driver after winning a green card lottery. Despite language barriers and culture shock, he pursued an MBA and combined his traditional leather expertise with modern business skills.
Tanner’s brand, Pagai, and his viral TikTok videos, where he deconstructs luxury handbags, have educated and entertained millions, shedding light on leather quality, craftsmanship, and industry practices.
Key takeaways include the importance of understanding leather quality, transparency in craftsmanship, and sustainability in production. Tanner’s story is a testament to the power of tradition, innovation, and perseverance.
Key Takeaways:
- Leather Quality: Educating designers and consumers about tanning, leather grades, and sourcing enhances handbag durability and value.
- Craftsmanship Transparency: Showcasing the production process builds trust and appreciation for the artistry.
- Sustainability: Embrace eco-friendly tanning, upcycled materials, and ethical sourcing to align with sustainable fashion trends.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” she has collaborated with leading brands such as Swarovski, Kenneth Cole, Henri Bendel, Kate Spade, and Macy’s. Emily also teaches entrepreneurship at the Fashion Institute of Technology and is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Follow Tanner Leatherstein:
https://www.instagram.com/tanner.leatherstein/
https://www.tiktok.com/@tanner.leatherstein
Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner
TikTok: / Handbagdesigner | Twitter: / Handbagdesigner
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- 0:00Welcome To The Handbag World
- 0:35Meet Tanner Leatherstein
- 2:02Growing Up In A Turkish Tannery
- 8:21Picking Leather For Each Bag Type
- 11:55Corruption And A Green Card Escape
- 17:35New Jersey To Chicago Survival Jobs
- 21:05Building Pegai From Etsy Orders
- 29:27Naming The Brand And Moving To Texas
- 32:13TikTok Clarity And Viral Leather Reviews
- 34:15Prestige Pricing Versus Material Reality
- 38:28What Luxury Dissections Taught Him
- 43:03Where To Follow And Final Thanks