SEO Topical Authority, Content Structure, and Cannibalization - Episode 132

Please help keep this podcast free: patreon.com/grumpyseoguy 1:54 What is topical authority? Episodes that talk about relevancy: https://www.youtube.com/watch?v=ErBbW69GYYs https://www.youtube.com/watch?v=kS-Fh3QXB8A 2:03 What is relevancy? 2:29 How do you get relevancy? 3:21 Why does this matter? 3:32 The 4 things you need to rank. Episodes that talk about the 4 things you need to rank: Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv Episode that talks about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A 5:14 How authority is passed 5:56 Most of your time will be used getting backlinks 6:35 Why do you need to care? 7:07 How relevancy works in ranking 7:30 Why search engines want to give good results 8:23 How authority works in ranking 9:06 Relevancy answers the question "will my website appear in the search results?" 9:37 Authority answers the question "what position will my website be in the search results?" 10:23 How should you structure the content on your site? 10:50 How to create posts 11:16 What is not ok. 11:34 Definition of cannibalization