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Go to Market this Week · Oct 11, 2022 · 49 min

This Week - Tradeshows | Is the juice worth the squeeze?

IRL events are back! After attending back to back conferences - Inbound, SaaStr, Dreamforce - Nick and this week's co-host, Christine Rodgers from Aspireship, recap event strategy, the advantages of connecting in person, and the importance of creating a unique brand experience. Peter Cohen, Founder of the Great Demo! Methodology, Will Aitken, Head of Sales Content at Sales Feed, and Will Allred, Co-founder of Lavender, join Nick and Christine to share their event survival tips - from how to approach in person demos, who had the sweetest swag, and how to create a can't miss after party.

0:00-49:47
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IRL events are back! After attending back to back conferences - Inbound, SaaStr, Dreamforce - Nick and this week's co-host, Christine Rodgers from Aspireship, recap event strategy, the advantages of connecting in person, and the importance of creating a unique brand experience. 


Peter Cohen, Founder of the Great Demo! Methodology, Will Aitken, Head of Sales Content at Sales Feed, and Will Allred, Co-founder of Lavender, join Nick and Christine to share their event survival tips -  from how to approach in person demos, who had the sweetest swag, and how to create a can't miss after party.  

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