The $795 Mirror, A Private Jet & the Family Funding it All
transcript
show notes
A bachelorette party on a private Boeing 737. Sixteen influencers. A villa in St. Barts. And a beauty brand with under 3,000 Instagram followers footing the bill. When Swan Beauty's lavish influencer trip hit TikTok, the internet erupted, convinced this was VC money being recklessly burned. But they were wrong.
In this episode of GlowJob, Julia & Sasa pull back the curtain on Swan Beauty, the $795 AI mirror founded by Colby Mitchell — and the powerful family office quietly backing it.
We also get into what a family office actually is versus venture capital (and why those rules are completely different), the full breakdown of the St. Barts trip spend, the mind-blowing analytics that followed , and how Swan's acquisition of luxury retailer Cos Bar was the chess move nobody is talking about.
Then we zoom out and compare the Mitchell playbook to the family that perfected it: the Kardashian-Jenners — their biggest wins (Skims, Kylie Cosmetics, 818 Tequila), their quiet failures, and what both families reveal about the rise of the passion project economy.
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GlowJob Podcast is the fastest growing beauty & business podcast that makes you hotter and smarter.
Best friends & co-hosts Julia Bellary and Sasa Li cover the internet trends, celebrity news, brand drama, and cultural moments shaping how we live, spend, and think — from viral TikTok controversies and influencer culture to billion-dollar business moves and the conversations everyone's having right now.
Funny and unapologetically candid, Julia & Sasa break it all down every Thursday with episodes you didn’t know you needed.
