The FDA Finally Approved a New Sunscreen Filter. Plus, Which Beauty Brands Are Actually Winning TikTok Shop

After 25 years, the FDA has approved bemotrizinol (BEMT) — the first new sunscreen filter in the U.S. since 1999 — and it could be a gamechanger for your SPF routine. The approval closes a real gap in UVA protection, with better coverage, better texture, and less irritation than what's currently on shelves. We also get into the TikTok Shop beauty rankings for May 2026, and the results are mindblowing: Medicube topped the charts at $19M, two of the top four brands are Korean, and Tarte is the only color cosmetics brand cracking the top three. Tune in to hear the entire list.

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