Saie Founder Laney Crowell on Building a Gen Z Beauty Powerhouse

Laney Crowell, founder and CEO of Saie, joins us to talk about what it really takes to build a Gen Z–beloved brand in today’s beauty landscape. We get into Saie’s growth and what’s stayed the same (and changed) since day one, what sets Saie apart at Sephora, and the products that keep customers coming back. Laney also shares how she thinks about TikTok virality, community-building (including Saie on Substack), and what’s next for the brand. Finally, we dive into CitySet, Saie’s new alcohol-free setting spray designed to lock in makeup while keeping skin feeling hydrated and fresh.

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