Peter Davis on Karmic Marketing

In this episode, Phoebe chats with Peter Davis, the CEO and Founder of Ampjar, which instantly matches you with complementary brands who will share your best content with their own loyal customers. Diving into topics like brand storytelling, creating, growing, and scaling your own company, and the good and bad of Facebook ads, Phoebe and Peter discuss this and more in the season one finale of the Girl Gang Craft podcast.

Peter Davis is a marketing and social media expert who built his own agency that launched, built and managed the social media presences of brands like Burts Bees, John Frieda, Clarins and Biore.

Pete grew his Australian agency to a team of 20 working with brands in 6 countries, and sold it to Private Equity in late 2016. He is now the Founder and CEO of Ampjar, a platform focused on creating karmic growth channels for consumer brands around the world.

Episode Quotes:

• 12:53 Learn from Peter why it's important to focus on brand storytelling
• 19:49 The issues and pitfalls of just focusing on Facebook ads
• 27:03 How and why Peter switched up Ampjar's business model during COVID to better help customers
• 33:33 How to get VC funding for your startup
• 40:10 Insights on what it's like building a global team

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Show Notes