How to stay Hyper focused + targeted when growing your business
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This week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way!
Notable Quotes
"Really think hard on who's your core audience, who's your power user. Focus all your initial marketing efforts on your power user and build a ground swell!"
"I strongly believe that your brand needs a personality. Like you gotta personify your brand."
Show Notes
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