How To Establish Core Values For Your Business with Janet Mesh of Aimtal

On today's episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the "rule of 3" when repurposing content across social channels.

Key Takeaways:

✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience

✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.

✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.

✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.

✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.

SHOW NOTES

Follow Janet on Instagram @aimtal_co and subscribe to her newsletter

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