Human Influencers or AI - what will the future bring us?

Feb 25, 2025 · 36 min · Season 1 · Episode 1 · 26.6 MB

0:00-36:52

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Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI". https://doi.org/10.3390/ai6010011