“Why Every HR Leader Is in Sales” with Brendan McAdams, B2B Sales Coach & Consultant and author of ‘Sales Craft’

How can HR leaders learn to sell without selling?

Why should every HR leader think of themselves as a salesperson?

My guest on this episode is Brendan McAdams, B2B Sales Coach & Consultant and author of ‘Sales Craft’

During our conversation Brendan and I discuss the following:

• Why every HR leader is already in sales, whether they call it that or not
• How sales is really the work of helping someone make a better decision that is right for them
• Why status quo is often the strongest competitor to any HR initiative, and what to do about it.
• How surfacing objections out loud ("killing the deal") builds trust and accelerates real buy-in
• Why "if we do this, who loses?" is one of the most useful questions an HR leader can ask

Connecting with Brendan:

Connect with Brendan on LinkedIn

Learn more about Brendan’s company Kiinetics

Download Brendan’s Stakeholder Meeting Prep Worksheet

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