How well has the financial advice profession marketed itself?

Marketing properly to two-thirds of the UK’s wealth owners is not a nice-to-have: it’s a commercial necessity. This is the view of Claire Blackwell, co-founder of The Next Stage. Blackwell has more than 25 years’ experience helping financial services organisations grow responsibly through stronger client outcomes, governance and strategy. She said over her years in financial services, she has experienced how products have been created and marketed “relatively cheaply” but almost in a “lazy way” that does not consider the potential full spectrum of advised clients. Blackwell told Tea with the FTA: “The marketing feels masculine, it feels just for the wealthy. “And then when it comes to marketing to women, the attitude has been to ‘pink it and shrink it’.” But when it comes to advice and money, people don’t want to see something that has been rolled in pink and glitter. The products and the quality of service should be the same; but what needs to change is the way in which this is marketed to different sectors, and when. FT Adviser and the Women’s Wealth Alliance have teamed up to create a mini-series of vodcasts. The WWA, a working group of the Consumer Duty Alliance, has been tasked with a twofold goal: to help bring more women into financial services and to improve the financial resilience and education of women across the UK. This is no small task, as our series of six interviews, called Tea with the FTA, outlines. The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues. Hosted on Acast. See acast.com/privacy for more information.