FreightWaves Today

Using Geofencing to Improve Carrier Visibility

Jul 30, 2024 · 7 min
0:00-7:26

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This episode of FreightWaves Check Call discusses Radar, a geofencing and location services tool specifically designed for the transportation and logistics industry.

The video explores the limitations of traditional geofencing and how Radar addresses them by offering:

  • Micro-fencing: Provides precise location data down to specific areas like loading docks.

  • Improved data accuracy: Reduces false positives by differentiating between driving through a zone and actually being on-site.

  • Enhanced communication: Enables better communication between carriers and shippers regarding arrival times and loading status.

Key points:

  • Traditional geofencing can be inaccurate due to factors like driving through a zone without stopping.

  • Manually drawing precise geofences for all locations is time-consuming and impractical.

  • Radar integrates geofencing with route optimization and real-time tracking.

  • Micro-fencing helps eliminate frustration for carriers waiting at facilities.

  • Improved visibility allows for better communication and accountability.

Additional information:

  • The Check Call episode airs at 12:30 PM Eastern Time.

  • Subscribe to the FreightWaves YouTube channel and newsletter for more industry updates.

  • Find the Check Call podcast on Apple Podcasts, Spotify, and other platforms.

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