#19 | Cory Cranfill - From Office Job, To Content Marketing Business Owner

April 19, 2024

In this episode we interview our first ever guest: Cory Cranfill. A friend of Ryan, Cory is a professional content creator, who pivoted from a 9-5 management job at Microsoft to creating content for Brian Brushwood’s Modern Rogue, then kept going to form his own content marketing & consulting business: Right Tool Media.

Cory walks us through his journey from an untraditional background, to building a successful traditional career in operations at Microsoft. Then how the lessons he learned taught him how to make the big leap to leave it all, show up on the set of Modern Rogue with a bottle of whiskey to get an unpaid start content creation. Next rise to success there as well, and then take another leap, starting his own media business from scratch and building it to a success he owns.

He shares with us how he learned to overcome the ‘soul sucking feeling’ of looking into a camera, his success with unscripted dialog & live editing, how he set up a full multi-cam recording solution for Whiskey Provisioner, and the most important equipment recommendations for getting started.

Cory also works behind the camera at Whiskey Provisioner and behind the camera on his channel Shed Logic.

Referenced Items:

• Right Tool Media - https://www.righttoolmedia.com/
• Shed Logic - https://www.youtube.com/@shedlogic
• Whiskey Provisioner - www.YouTube.com/@whiskeyprovisioner
• So-Han at Tea House Ghost - https://www.youtube.com/@TeaHouseGhost
• Brian Brushwood & The Modern Rogue - https://www.youtube.com/@ModernRogue
• RODE Wireless PRO - https://amzn.to/3QiQEiI
• Rode Wireless GO II - https://amzn.to/3JBT7RL
• Rode VideoMic GO II - https://amzn.to/4aSOsqH