Why Jason Buechel Is Optimistic About the Future of Our Food System

The CEO of Whole Foods Market and VP Amazon Worldwide Grocery Stores talks to Mark and Kate about growing up as a 4H kid and how that's influenced him; how he's trying to change grocery shopping; how Gen Z is going to shift demand and interest in more sustainable practices; and Whole Foods and MAD Agriculture's new initiative—one that aims to change biodiversity at a macro level and strengthen the long term resilience of the food system.

To read more about Whole Foods and MAD Agriculture's new initiative, head here: https://impact.wholefoods.com/

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