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FMCG Weekly · March 31 · 14 min

Inside the McCormick-Unilever Mega-Merger

This week’s podcast examines the landmark $66 billion merger between Unilever’s food business and McCormick, a deal creating a $20 billion revenue "flavor powerhouse." Structured as a reverse Morris trust, the agreement sees Unilever pivoting toward beauty and personal care after a century in food, while McCormick significantly scales its global footprint. We also analyze Nestlé’s response to a 12-ton KitKat heist in Italy. By utilizing humor and viral engagement, Nestlé turned a supply chain crisis into a PR victory, providing key lessons for executives on brand voice, spontaneity, and the rising risks of cargo theft. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

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This week’s podcast examines the landmark $66 billion merger between Unilever’s food business and McCormick, a deal creating a $20 billion revenue "flavor powerhouse." Structured as a reverse Morris trust, the agreement sees Unilever pivoting toward beauty and personal care after a century in food, while McCormick significantly scales its global footprint. We also analyze Nestlé’s response to a 12-ton KitKat heist in Italy. By utilizing humor and viral engagement, Nestlé turned a supply chain crisis into a PR victory, providing key lessons for executives on brand voice, spontaneity, and the rising risks of cargo theft.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

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