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In this week’s Flightless Bird, David looks back at Invisible Children’s “Kony 2012” documentary through the eyes of Lilly, an intern at the time - and Jedidiah Jenkins, the director of idea development for Invisible Children in 2012. Lilly and Jed take David inside the viral hit - the first ever video to reach 1 million likes on YouTube, the speediest ever to reach 100 million views. A Pew Research poll at the time indicated more than half of young adult Americans had heard about Kony 2012 in the days following its release. The purpose of Kony 2012 was to make Warlord Joseph Kony “famous”, and raise money for Invisible Children’s cause. And then everything went wrong.
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