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FIVP Practice Matters · July 14 · 15 min

Ep060 - Practice Uniqueness with Andy Donley

In this ‘Practice Matters’ episode, we're joined by ANDY DONLEY from Practice Made Purrfect to tackle one of the most common - and quietly costly - problems in vet marketing: sounding exactly like everyone else. If your website says "we treat your pet like family," you're in good company. But Andy explains why phrases like that have stopped doing any real work, and what practices can do instead to build messaging that is genuinely theirs. With the CMA remedies now pushing for greater consistency across the profession, the ability to articulate what makes your practice truly different has never mattered more. Andy shares practical ways to uncover your real differentiators, turn everyday details into compelling messages, and find the confidence to say something that actually stands out. How is your practice truly unique? As ever, we would love to hear from your practice. Send us a voice note or message via WhatsApp to 07709 83 68 65 For more details about the work of Practice Made Purrfect - visit https://www.practicemadepurrfect.com/

0:00-15:27
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In this ‘Practice Matters’ episode, we're joined by ANDY DONLEY from Practice Made Purrfect to tackle one of the most common - and quietly costly - problems in vet marketing: sounding exactly like everyone else.

If your website says "we treat your pet like family," you're in good company.  But Andy explains why phrases like that have stopped doing any real work, and what practices can do instead to build messaging that is genuinely theirs.

With the CMA remedies now pushing for greater consistency across the profession, the ability to articulate what makes your practice truly different has never mattered more. Andy shares practical ways to uncover your real differentiators, turn everyday details into compelling messages, and find the confidence to say something that actually stands out.

How is your practice truly unique?  As ever, we would love to hear from your practice.  Send us a voice note or message via WhatsApp to 07709 83 68 65

For more details about the work of Practice Made Purrfect - visit https://www.practicemadepurrfect.com/


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