Social Media Marketing for MedSpas and Injectors with Farah Gooch | Episode 45

In this episode of Fill Me In, hosts Jon and Nicole sit down with Farah Gooch, founder of Aesthetic Social Club, to break down what actually works on social media for aesthetic injectors and med spa owners.

Farah shares her journey from nursing to building one of the most trusted content platforms in the aesthetics space. Together, they dive into Instagram marketing for med spas, including reels vs. carousels, trending audio, brand photo shoots, posting frequency, and how to grow your practice without spending hours doom-scrolling or burning out.

This episode covers:

• Social media strategy for aesthetic injectors and med spas
• How to balance personal vs. professional content (the 70/30 rule)
• What types of Instagram posts actually drive bookings
• Why branding your practice matters more than chasing trends
• AI in aesthetics marketing: tool vs. replacement
• Common social media mistakes providers are making right now

Whether you’re an injector, practice owner, or just getting started in aesthetics, this episode delivers practical, realistic social media advice you can apply immediately! No influencer fluff required!

***AESTHETIC SOCIAL CLUB PROMO***

Fill Me In listeners get $20 off their first month with Aesthetic Social Club!

Just use code "FILLMEIN" at https://aestheticsocialclub.com/

Follow Aesthetic Social Club on Instagram:

https://www.instagram.com/aestheticsocialclub_

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee! 

Visit www.joinmoxie.com/fillmein 

Producer of Fill Me In: Joey Ginexi

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Join Moxie!

Moxie combines clinical-grade software with expert-led strategy and hands-on support so you can scale your aesthetic practice without compromising clinical standards, patient care, or business ambitions.

Go to joinmoxie.com/fillmein to book a complimentary strategy session with the Moxie team today!