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Field Frequency · July 7 · 29 min

Install First, Optimize Next: INF Associates on Making Charging Perform

Send us Fan Mail EV charging success doesn't end when the station is installed. In Episode 32 of Field Frequency, Monica Davis of INF Associates joins the show to discuss why long-term performance, utility programs, and data-driven optimization are becoming the next frontier of EV charging. From maximizing ROI and reducing operating costs to navigating utility incentives and improving station utilization, Monica shares practical strategies every charging operator should know. Show Notes Building EV charging infrastructure is only the beginning. The real opportunity lies in maximizing station performance long after the ribbon cutting. In this episode, Jason Cortez sits down with Monica Davis, Client Engagement Manager at INF Associates, to explore how charging network operators can improve profitability through operational optimization, utility incentive programs, and smarter data management. Monica shares how INF Associates helps charging site owners identify hidden value by analyzing utilization, managing utility reporting requirements, optimizing charging behavior, and uncovering rebates that many operators don't realize exist. In this episode you'll learn: Why the EV industry is shifting its focus from deployment to operational performance. How utility incentive programs can improve long-term station profitability. The importance of data collection and reporting for rebate eligibility. Why charging utilization matters more than simply installing more stations. How load management programs can reduce operating costs while supporting grid stability. The role software plays in maximizing charging station performance. Common opportunities operators miss that impact ROI. Why every charging portfolio has room for optimization. How INF Associates helps operators navigate an increasingly complex utility landscape. Monica Davis Bio Monica Davis is the Client Engagement Manager at INF Associates, where she supports EVSE infrastructure customers through software renewals, charger utilization analysis, utility program coordination, and customer success initiatives. She helps clients move beyond installation toward the long-term optimization of EV charging infrastructure through load management, rebate participation, customer communication, and data-driven service improvement. Her work bridges the gap between clean energy goals, real-world site operations, and sustainable charging performance.

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Send us Fan Mail

EV charging success doesn't end when the station is installed. In Episode 32 of Field Frequency, Monica Davis of INF Associates joins the show to discuss why long-term performance, utility programs, and data-driven optimization are becoming the next frontier of EV charging. From maximizing ROI and reducing operating costs to navigating utility incentives and improving station utilization, Monica shares practical strategies every charging operator should know.

Show Notes 

Building EV charging infrastructure is only the beginning. The real opportunity lies in maximizing station performance long after the ribbon cutting.

In this episode, Jason Cortez sits down with Monica Davis, Client Engagement Manager at INF Associates, to explore how charging network operators can improve profitability through operational optimization, utility incentive programs, and smarter data management.

Monica shares how INF Associates helps charging site owners identify hidden value by analyzing utilization, managing utility reporting requirements, optimizing charging behavior, and uncovering rebates that many operators don't realize exist.


In this episode you'll learn:

  • Why the EV industry is shifting its focus from deployment to operational performance.
  • How utility incentive programs can improve long-term station profitability.
  • The importance of data collection and reporting for rebate eligibility.
  • Why charging utilization matters more than simply installing more stations.
  • How load management programs can reduce operating costs while supporting grid stability.
  • The role software plays in maximizing charging station performance.
  • Common opportunities operators miss that impact ROI.
  • Why every charging portfolio has room for optimization.
  • How INF Associates helps operators navigate an increasingly complex utility landscape.


Monica Davis Bio 

Monica Davis is the Client Engagement Manager at INF Associates, where she supports EVSE infrastructure customers through software renewals, charger utilization analysis, utility program coordination, and customer success initiatives. She helps clients move beyond installation toward the long-term optimization of EV charging infrastructure through load management, rebate participation, customer communication, and data-driven service improvement. Her work bridges the gap between clean energy goals, real-world site operations, and sustainable charging performance.


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