Why Perfume is Art with Alia Raza

Artist and perfume designer Alia Raza, founder of Régime de Fleurs, explains how she went from “broke artist” to “not-broke artistic perfume creator,” in an evolution that continues today. She talks about collaborating with people that inspire her, including actress Chloë Sevigny and perfumer Jérôme Epinette; gets nostalgic about the best-scented beauty products of her youth; and surprises us with the story behind The Gap’s influential ’90s line of perfumes.

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