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Express Checkout · September 24 · 45 min

How ice cream actually gets made

Welcome back to another episode of The Express Checkout Podcast!This week, we're sitting down with Aaron Butterworth, Senior Specialist in Product Development at Häagen-Dazs, who's been developing flavors for the brand for over 20 years!She walks us through the entire journey of making ice cream for a massive brand, from brief to shelf—including the "ice cream charcuterie" brainstorming process (as dreamy as it sounds), why some great flavor ideas can never survive a factory, and how Häagen-Dazs's commitment to a clean label shapes everything about the product.Plus, we're tasting two new flavors on air (!!!!), getting the inside story on Häagen-Dazs's discontinued non-dairy line, and learning how the brand thinks about trends. The breakdown:0:00 - Intro + Aaron’s role at Häagen-Dazs3:01 - The flavor development process7:44 - How to make ice cream factory-friendly12:00 - “Overrun” and what’s not in the ice cream16:00 - Where flavor ideas come from23:34 - The science of texture25:14 - Behind the (discontinued) non-dairy experiment35:31 - Tasting our fave new flavor + what’s next PS. If you’re in NYC and interested in attending our seasonal trends event on 10/6, you can request to join us here!!! :) 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

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Welcome back to another episode of The Express Checkout Podcast!This week, we're sitting down with Aaron Butterworth, Senior Specialist in Product Development at Häagen-Dazs, who's been developing flavors for the brand for over 20 years!She walks us through the entire journey of making ice cream for a massive brand, from brief to shelf—including the "ice cream charcuterie" brainstorming process (as dreamy as it sounds), why some great flavor ideas can never survive a factory, and how Häagen-Dazs's commitment to a clean label shapes everything about the product.Plus, we're tasting two new flavors on air (!!!!), getting the inside story on Häagen-Dazs's discontinued non-dairy line, and learning how the brand thinks about trends.

The breakdown:0:00 - Intro + Aaron’s role at Häagen-Dazs3:01 - The flavor development process7:44 - How to make ice cream factory-friendly12:00 - “Overrun” and what’s not in the ice cream16:00 - Where flavor ideas come from23:34 - The science of texture25:14 - Behind the (discontinued) non-dairy experiment35:31 - Tasting our fave new flavor + what’s next

PS. If you’re in NYC and interested in attending our seasonal trends event on 10/6, you can request to join us here!!! :)

🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly.

📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co.

🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout

💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :)

⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!



Get full access to Express Checkout at www.expresscheckout.co/subscribe
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