How coconut water is making a comeback

Welcome back to another episode of The Curious Consumer! This week we dive into coconut water's surprising resurgence—why a 2010 darling is suddenly back in the spotlight and what brands are doing to capitalize on it. Check out our full deep dive on coconut water here! Then, we dig into how the PB&J wars are heating up, a new squeezy peanut butter, Smash Foods’ fresh $18M raise, and the truth about Gen Z drinking habits. Let's get into it!The Breakdown 00:00 Intro 02:12 Why coconut water is the hottest bev right now 14:29 The PB&J wars heat up 22:14 Squeezy PB launches in US 24:42 $18M for jam 28:11 Gen Z is indeed drinking again 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe