Global scale, local friction

Global brands may sell everywhere, but customers still expect payment experiences that feel familiar, trusted, and local. In the first episode of Everywhere Commerce, host Siobhan O’Neill-Schwenk is joined by Adina Pop, Efi Dahan, and Monika Król to examine why payment experiences that succeed in one market often fail in another. They discuss the role of local payment preferences, consumer trust, and cultural habits in shaping conversion and growth. Drawing on examples from Poland, Brazil, Belgium, Portugal, China, and the Netherlands, the conversation explores the balance between global scale and local expectations. From the rise of market-leading local payment methods to the future of interoperability and AI-driven commerce, the episode highlights what merchants need to know to succeed across borders. Listen in to learn why localization isn't just part of the checkout experience, it's often the deciding factor behind a successful sale. Follow Us Facebook @Nuvei Instagram @Nuvei LinkedIn @Nuvei Presented by Nuvei https://www.nuvei.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.