109: Andrew Salisbury's Regenerative Experiment for Antioxidant Coffee

"Farming in a way that's good for the health of the consumer and good for the product is also good for the environment. And so everybody wins, and then our consumer wins." —Andrew Salisbury Coffee health benefits aren't just marketing; they're backed by nearly 30,000 studies, yet almost none of that research made it into the bag of coffee sitting in your kitchen. In this episode of Essential Ingredients, Justine Reichman talks with Andrew Salisbury, founder of Purity Coffee, about the personal frustration that led him to rebuild coffee from the soil up. It started with his wife's low energy and a stubborn question: was her daily coffee helping or hurting? That question sent Andrew to two coffee scientists at Vanderbilt, who handed him a list of health benefits tied to coffee — and a gap no company was filling. Andrew explains why coffee is actually the number one source of antioxidants in the American diet, ahead of blueberries and kale, and why most companies stop at "avoiding the bad stuff" instead of maximizing the good. He walks through Purity's three-level testing process — bean, soil, and now the body — and explains why regenerative, shade-grown farming produces higher yields and more antioxidants than industrial methods, while also sequestering carbon rather than releasing it. The conversation moves from roast curves and chlorogenic acids to the real economics of paying farmers a premium, and why climate change is expected to cut Arabica coffee supply in half by 2035. This is a conversation about what happens when a company refuses to accept "that's just how it's done." Listen to the full episode to hear how one entrepreneur is trying to make your daily cup a genuine act of health: https://podcasts.apple.com/us/podcast/essential-ingredients-podcast/id1534417325 Meet Andrew: Andrew Salisbury is the founder and CEO of Purity Coffee, a specialty coffee company built on a simple but radical premise: every decision from farm to cup should be made for human health first. After investigating his wife's low energy and digging into research at the Institute for Coffee Studies at Vanderbilt, Andrew discovered that coffee is the number one source of antioxidants in the American diet—and that no brand was optimizing coffee specifically for health. Partnering with leading coffee researcher Professor Adriana Farah, Andrew spent 18 months developing Purity's approach: shade-grown, regeneratively farmed, organic coffee that is independently lab-tested to minimize mold, mycotoxins, pesticides, and heavy metals while maximizing antioxidants and polyphenols. Through Purity Coffee and the emerging concept of "circular health coffee," Andrew is helping reshape how the industry thinks about regenerative agriculture, soil health, and clean sourcing, proving that what's best for the drinker can also be best for farmers and the planet. Website Instagram Facebook YouTube TikTok Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Podcast Chapters: 01:19 Meet Andrew Salisbury: Founder of Purity Coffee 04:37 Coffee's Surprising #1 Antioxidant Ranking 05:31 Why No One Built Health-First Coffee Sooner 10:03 Inside Purity's Three-Level Coffee Testing 12:14 How Regenerative Farming Fights Climate Change 15:23 Clean Sourcing: Farm-to-Cup Transparency 23:54 Balancing Sustainability With Accessible Pricing 33:50 The Future of Coffee and Soil Health 40:44 Where to Find Purity Coffee