The 99-Pack Of Beer That Broke The Internet With T. Christian Helms
transcript
show notes
In this creative and insightful episode of Epic Begins With 1 Step Forward, Zander Sprague sits down with T. Christian Helms, founder of Austin-based creative agency Helms Workshop, to explore the intersection of branding, curiosity, and innovation. Christian shares his winding path from journalism student to award-winning creative director, revealing how some of the best ideas emerge when you stop forcing them and allow curiosity to lead the way. Together, they discuss the psychology of branding, why people buy based on emotion rather than logic, and the importance of embracing mistakes as part of the creative process. Christian also shares the story behind the legendary 99-pack of beer that generated international media attention. This episode is packed with wisdom for entrepreneurs, creatives, and anyone looking to bring bold ideas to life.
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