Identifying and Serving Your Ideal Customer: Building a Business That Truly Connects
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RESOURCES:
Mike Michalowicz - The Pumpkin Plan
Work with a Pumpkin Plan Strategist
Donald Miller – Known for Building a StoryBrand and other books on marketing and business storytelling. His work focuses on clarifying messaging to connect with customers.
The Savannah Bananas – A unique, fan-first baseball team that has redefined entertainment and customer engagement in sports. Their business model is built around serving and delighting their ideal audience.
Lingo by Jeffrey Shaw
Penned with Purpose – Penned with Purpose is a publishing consultant agency that establishes industry experts and public figures as perennial authors.
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