EP 122: The Sales Funnel Is a Hundred Years Old and Wrong

KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them. In this episode, Tom Roach explains how "Finger Lickin' Good" and "Have You Had Your Weetabix" both got dropped while each brand chased fresher creative, and the research and internal persuasion it took to bring them back. He also breaks down why the standard marketing sales funnel misreads how people actually buy, why the von Restorff effect explains why distinctive brands get remembered, and how a hundred-year-old rule about creative quality (95% of everything has always been rubbish) applies directly to the AI content panic gripping the industry today. You will learn how to audit your own brand's forgotten assets, why B2B brands default to sameness and how to break out of it, and why "share of model" is becoming the new battleground for brand visibility in an AI-driven search world. Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube Instagram